LYRA was created through one woman’s struggle to find swimwear that suited her lifestyle. As someone who dressed modestly, and also loved the outdoors, swimming and keeping fit, intertwined with a keen eye for fashion, swimwear that incorporated all of these things was impossible to find.
So she decided to design her own.
Ever tried going swimming in a DIY get-up that looks like it’s just been thrown together… fishing out your brother’s oversized t-shirt, leggings from yesteryear, and a makeshift wrap for your hair, so you feel covered and comfortable before heading to the pool? I’ve been there. So when it came to my next holiday abroad, and struggling to find something modest and weather appropriate to tackle the waters in, I decided to create my own range of swimwear that reflected my style, beliefs and philosophy.
LYRASWIM range which launched in December 2016.