Some people call luxury goods an expression of vanity. Some people say it's synonymous with luxury. Some people even say it's a trick. Those who describe luxury goods as a hoax do not include the hard work and value of them in their prices during the birth and growth process. So luxury goods are just expensive for them.
​
​From the standpoint of accepting luxury goods as an important part of everyday life, luxury goods are a very important item in the process of completing my life, especially style.
​
The values pursued by individual brands, the way their values are embodied, and the history contained within them. Above all, the ability to express them as mine is very important.

Not a mechanical model of walking on stage, but a person who expresses with naturalness in any encounter, place, or even on the street!

[The Story of Goeul’s Luxury Goods] will revolve around the existence of 'I'. Not as a luxury maid,, but as an item that completes 'I'.