24 Against The Grain is a platform focused on the intersection of business. Founded by Ruben G and hosted with many different business owners , 24 Against The Grain creates business content that resembles a safe environment for all levels of entrepreneurs to tell their stories, voice their perspectives and control their own narrative while feeling comfortable amongst one another. All shows are unscripted and candid, unravelling cultural discussions centered around business, wellness, society, , and mental health.