It's Relevant, LLC creates custom television networks for public spaces. Focused on quality video programming and integrated promotional tools, the networks entertain and inform people of all ages. It's Relevant brings the right content to the right people through strategically placed televisions in restaurants, salons, car dealerships, offices, libraries and more. The company has it's own production facilities just outside of New york City and has partnerships with content producers from across the United States.
Originally launched in 2011 as a hyper-local news video company, It's Relevant produced close to 10,000 original video stories. The productions attracted millions of views each year online at itsrelevant.com and on this YouTube channel. Stories were also distributed via native mobile apps and on Television.