Some companies make sofas, some make cars, some make candy. At iris, we make Extraordinary Ideas. Ideas that are distinctive and memorable. Ideas that create value. Ideas that are participative and contagious. Ideas that have the power to capture hearts and minds. Ideas that create exponential results.
Consumers now live in a world where they are exposed to over 3,000 messages a day. And, unsurprisingly, over 80% of products and services are now seen as homogenous. So much stuff. So little time.
So the only solution is to cut through the white noise. And nothing does that better than an Extraordinary Idea.