Gaiam is a leading lifestyle brand with a mission to make yoga, fitness, and well-being accessible to all.

Gaiam (pronounced "guy-am"), is a fusion of the words "Gaia" and "I am". Gaia, mother Earth, was honoured on the Isle of Crete in ancient Greece some 5,000 years ago by the Minoan civilization. At Gaiam, we believe that all of the Earth's living matter, air, oceans and land form an interconnected system that can be seen as a single entity. The word Gaiam represents planetary awareness, preservation, and support of the interconnectivity of all living things.

The brand connects strongly with the trend towards inner health; beauty and harmony; and concern for resource protection and conservation. Gaiam brings our customers a range encompassing a healthy and harmonious lifestyle and this is a perfect fit with the profile of the needs of our customers.