Buon Ma Thuot Coffee Festival, is a festival held in Buon Ma Thuot city of Dak Lak province, this is a big festival in the Central Highlands. Recognized by the Prime Minister as a national festival, held every two years. Here, promoting the image of Buon Ma Thuot, Dak Lak is a legendary land, rich in national identity. The festival aims to honor coffee trees, which occupy a unique position in the crop structure here and account for 60% of Vietnam's coffee production, which has brought prosperity and prosperity to the land. this highland. The festival has just begun to be held since 2005 in the promotion program of the capital of Buon Ma Thuot coffee. In addition to the exchange of activities, processes, forms, coffee production and processing. Cultural activities and sports activities are exciting. Here, there are many special activities such as: Fair - specialized exhibition of coffee and Vietnamese brand products, coffee making contest, coffee travel itinerary, ...