Our company's story started off not as a t-shirt company but as a company that wanted to help customers and found ways to do so by ranking keywords on Google and helping our customers connect with the customers that they wanted. My partner and I met online nearly a decade ago and started our company focusing on taking care of customers and always doing what's best for them even though it might not be what was best for us the time. By giving and paying it forward as the common phrase in our culture has become we grew and found a purpose in our work.