The main purpose of ISH News is to provide the news and information in accessible format to the 18 million deaf people in India. As the News Channels on TV convey the information in spoken language, the deaf people are deprived of such information since they cannot hear. Sign Language is the natural language of the deaf since, with their missing sense of hearing, the deaf rely heavily on the sense of sight and touch for communication in their daily lives. Hence, every video of ISH News narrated in Indian Sign Language will greatly benefit the deaf people with access to information.
The inclusion of closed-captions and background voice ensures that the News is also accessible to the public and promotes the inclusion of all individuals, whilst maintaining the awareness on deafness. With this “inclusion”, our aim is to create equal opportunities for the people with disabilities.