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From pioneering management systems to launching the world's first Corporate Sustainability Label, the CII-ITC Centre of Excellence for Sustainable Development is spearheading the sustainability movement in India, creating a positive impact for people and planet -- through innovation, transformation, inclusion and governance. The Centre has played an integral role in shaping policy and practice on sustainability issues in the country, especially as an organisation that was created by the industry itself. Besides the 'National Voluntary Guidelines on Social, Environmental and Economic Responsibilities of Business,' it has also played a crucial role in the recently released Companies' Bill.