Florida born, Chicago made - The New Starts Now delivers a unique take on a sound lovingly rooted in the Alternative Pop/Rock styles of Yellowcard, Augustana, Dashboard Confessional, The Fray and Train combined with a Singer/Songwriter mentality of Mat Kearney, Matt Nathanson, Ryan Cabrera and Michelle Branch. Connecting with an upbeat, soundtrack-ready approach concentrated in melody and hum-worthy hooks. The name is a declaration to exist with purpose as they claim the mindset to Stand for the Broken & Sing for the Voiceless.
Their sound inspired by the MTV Generation, The New Starts Now derives a blend of characteristics & influences that range wide on the spectrum seamlessly marrying the acoustic presence reminiscent of Oasis "Wonderwall" with the driving low end of late 90's hip hop. Artists such as The Lumineers, Tom Petty and the Heartbreakers and blink-182 serve as tentpoles to the foundation which The New Starts Now shines between.