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The Transaction @UC3EpTpUrwlvyjL6zJrziiIg@youtube.com

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Welcome to The Transaction. The #1 Go-To-Market podcast on t

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CEOs MUST Own Positioning #business 3 Ways To Proactively Identify a Champion Buyer #sales DON'T Make This Sales Mistake when Identifying a Champion! Connections & Networks are the Currency of EVERYTHING Why Human Skills Matter MORE in the AI Age? ENOUGH with the Sales Excuses! 🔹 Why Most Acquisitions Fail: The Missing Piece is Product Positioning! Sales Expert on the 3 CRUCIAL Parts to Outbound Sales Success! FOCUS Gives SALES Reps Super Powers Distributing Content Through Sales When to Take Marketing Risks The 3 Causes of FOMU Surviving the WORST Flight of Your Life with Maggots Everywhere Use Your Customer Testimonials as a Buying Guide! LOW Customer Confidence is KILLING Your Deals Sales Expert on Building Customer Confidence Don't OVERRELY on SMEs in Sales! The SMART Way to Stand up a B2B Partner Program Founders: Put down the Script & Be Yourself! The SHOCKING Cost of Your All Hands Meetings Revealed How to FIX Founder Unrest The Secret to Run Effective Meetings! How to be More AUTHENTIC as a Founder! How He Built a GREAT Interactive Case Study Library at DocSend How Adidas CONQUERED the Shoe World! What Seed Stage VCs Look for in Founders Top Marketing Experts Reveal Why Playbooks Fail Overcoming Information OVERLOAD Prioritizing Quality = Efficient Growth B2B Partnership Programs FAIL Without Executive Alignment The Goal of Creating Content as a Startup Founder Eyeballs DON'T Equal Revenue! #marketing Turn Your Notes Into VIRAL Tweets in 30 Minutes To STAND OUT in Tech, Change How You Talk About Your Company! AI Agents Vs AI CoPilots? How Startup Founders Can Improve Their Pitch Decks 3 Tips for Creating GREAT Linkedin Content! Sellers NEED to Uncover Problems That Buyers Don't Know About BOLD Moves Get BOLD Results in Marketing Sellers: Be THE Expert For Your Customers Eat YOUR OWN Dog Food #tech Aligning Your Goals Means Aligning Your Teams Sales Expert on Building TRUST with Prospects! Ed Norton Started a SaaS Company??? Improve Your Messaging with Segmentation 3 KEY Lessons from the Account-Based Marketing Era of B2B Driving Demand Gen From AE's #demandgeneration Shared Goals Make ALL The Difference!
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