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Sammy launched his first clothing brand at the young age of 13 years old. Spending his free time learning all he could in business - studying hard everyday to refine his craft in design, manufacturing & social media. He would sell in person at local markets, and online to teenagers & young adults all around Australia. What started as an escape from the pressures of high school soon turned into a full time venture!
Working in Fashion for ten years, his high-end streetwear brand Why Clothing⢠amassed an audience of 10M+ people; inspired and thrilled by the way he could tell a story through a simple hoodie. He continued to master the art of world-building and innovating through his University studies in Architecture, while his talents soon being recognised by the likes of Kanye West's creative team.
Sammy now ventures into the world of music & film, taking all he's learnt in his years of dedication and study, to pioneer and inspire in yet another field âĄď¸