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About
Lifebuoy Shampoo aims to inspire mothers to raise stronger daughters. Of the many ways of making a daughter strong, educating her is the most important. Despite this, Pakistan ranks second highest in the number of out-of-school girls in the world*. It is unfortunate that girls are denied this basic right to education.
Staying true to its brand purpose, Lifebuoy Shampoo has embarked on a journey to raise stronger daughters for Pakistan by enabling access to education.
*Source: “Female Education in Pakistan”, Alif Ailaan Report
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