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2025 B2B edict - "Grow revenue 20% on a 1.5% Sales & Marketing increase."

3 tips to help:

1️⃣ 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐈𝐂𝐏 - when was the last time you did qualitative research around your ICP or looked hard at your data situation? The tighter the ICP focus, the higher probability of conversion (and lack of churn). Invest time here!

2️⃣ 𝐂𝐮𝐭 𝐮𝐧𝐝𝐞𝐫𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐬 & 𝐩𝐞𝐨𝐩𝐥𝐞. Google paid search - we've seen and advised companies to cut that spend aggressively with ZERO impact to pipeline. It's a leap of faith for those addicted to the lead model. Also, take a hard look at the conversions your SDR team is producing.

3️⃣ MarTech/SalesTech - are you getting the most value from your multi-year contracts, are your people trained, are the tools co
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Uploaded At Oct 29, 2024 ^^


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RYD date created : 2024-10-30T00:49:19.778242Z
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