“Keep It Player”: A Lesson in Staying Focused and Stoic | High Chris

In any business—and especially in industries like cannabis where competition is fierce—there’s a saying I live by: keep it player. This phrase goes beyond just staying cool; it’s about embracing a mindset that doesn’t let setbacks or emotions sidetrack you. It’s about forward momentum, even when things get tough.

So, what does it really mean to “keep it player”? It means staying dialed, focused, and calm under pressure. It’s about seeing challenges as just part of the path, not reasons to stop or to get caught up in emotional reactions. In essence, it’s a reminder to stay stoic and clear-headed, keeping your eyes on the bigger picture and moving forward regardless of what comes your way.

When you get emotionally entangled in the ups and downs, it drains your energy, and that’s energy you could be putting toward making moves and building success. If you react to every little thing, you end up steering your business and your life based on temporary feelings rather than long-term goals.

At the end of the day, “keeping it player” is about moving with purpose, maintaining your focus, and not letting temporary emotions interfere with what you’re building. Stay cool, stay focused, and let the results speak for themselves.

High Chris is a channel to teach and show people the inner workings of the licensed cannabis business in California. While the rest of America as well as the world is rolling out cannabis legalization more and more, I am showing viewers how they can participate in licensed cannabis and secure their financial freedom through it as well as leave a lasting legacy from small to large.

Join me on a look inside licensed cultivation, manufacturing, branding and distribution. You'll learn everything from how to source quality product, how Metrc track and trace works, how to sell bulk flower and extracts to brands & retailers for profit, how to manage and operate a licensed indoor & light dep. cultivation, how to manage and operate a licensed distribution business for profit and so much more. All while showing how to do this all legally, paying all of the necessary taxes and fees in order to operate compliant and legally.

Whether or not you are a cannabis social equity applicant everyone should explore how they can benefit from the emerging cannabis industry. You can be involved in so many ways not only directly touching cannabis but indirectly there are so many industries that are reaping the benefits of cannabis legalization. Everything from marketing, advertising, photography, videography & commercials, graphic design, package design, packaging production, sticker & merchandise production, transportation, contractors, electricians, plumbers, ac techs, sales people, sourcing & procuremnet experts, scientists, lab assistants and not to mention all the higher than minimum wage job positions the industry creates for working class individuals and so much more.

Learn to lift up your life and rise above the status quo, ill show you how cannabis can help lift you up out of that and into an abundant and healthy lifestyle that will eminate outwards and help so many people in your life. Cannabis is way more powerful than any of us will ever know.

Thanks for watching! Remember to check out the Canna Cash Course as well and learn everything step by step to become profitable in licensed cannabis as quick as possible.