STEFANO FAKE & THE FAKE FACTORY
“IMMERSIVE MIRROR ROOM” (2001-today)
Stefano Fake (born 7th October 1971 – not dead yet), is an Italian artist and video designer, who creates installations using video projections, films, photographs, sculptures, computer graphics and interactive technologies. He is a pioneer and one of the main authors of Immersive Art Installations, which aims to immerse the viewer inside the work of art itself. In 2001 he founded THE FAKE FACTORY, an art studio that becomes an international reference point of IMMERSIVE ART EXPERIENCES, participating in the realisation of multi-disciplinary art projects: immersive art exhibitions, video-mapping projections, architectural light installations, video production, video sets for theatre, fashion shows, visual environments for museums, galleries and cultural events, production of multi-sensory experiences, video installations, video art works. STEFANO FAKE Immersive Art exhibitions have been attended by millions of visitors around the world.
THE IMMERSIVE MIRROR ROOM is an immersive “physital” art installation, a term used to define art experiences that integrate the physical and digital worlds. Through the use of immersion, interaction and manipulation of physical and virtual space, Stefano Fake (THE FAKE FACTORY) creates environments that allow the public to experience alternative realities: immersive installations satisfy the viewer’s intrinsic desire to escape physical reality alone and become part of the artistic experience itself. A work of art that recreates and amplifies the sensation of vision and infinite space through the use of video projections and transparent and reflective materials. As the visitor moves at will in the space, the projections surround him on all sides, confusing the boundaries of the walls with those of the ceiling and floor. The inner world amplifies outwards. A vital flow of ever-changing images envelops the viewer. In this way Fake leads visitors to perceive themselves and their bodies as tools that contribute to creating and living the aesthetic experience.
Fake’s Immersive Mirror Rooms have been exhibited in numerous digital and contemporary art exhibitions around the world: Prato 2006 – London 2009 – Milan 2010 – Antwerp 2012 – New York 2012 – Shanghai 2013 – Florence 2015 – Rome 2017 – Shanghai 2018 – Milan 2018 – Amsterdam 2018 – Rome 2019 – Florence 2019 – Vinci 2019 – Leipzig 2019- – Gorizia 2020 – Medellin 2020 – Bogota 2020 – Florence 2022 – Liege 2021 – Auckland 2022 – Taipei 2022 – Rosario 2022 – New York 2022 – Shanghai 2023
www.stefanofake.comwww.thefakefactory.com
www.mmersiveartexperience.comwww.immersivemirrorroom.com
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