Understanding Microsoft's financial performance can give you valuable leverage in negotiations. Knowing their successes and areas of focus can help you tailor your approach.
Beyond negotiations, understanding Microsoft's finances provides broader insights for procurement experts, technical professionals, and CFOs. This knowledge helps you understand Microsoft's strategic direction and product priorities, allowing you to anticipate market changes and adjust your technology strategies.
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WHO WE ARE
SAMexpert is an international independent business consulting company focused on Microsoft vendor management, including strategy, cost, compliance, and audit defence. Our commercial advice for CFOs, CIOs, procurement, and IT leaders is always unbiased because we do not sell Microsoft licenses or services.
Alexander Golev is a founder and a senior partner in SAMexpert, a serial entrepreneur, an industry thought leader and a public speaker. Alexander has been involved in Microsoft technology since 1994 and Software Asset Management since 2003.
Daryl Ullman is a co-founder, senior partner in SAMexpert, renowned negotiation expert, and public speaker. Daryl is an ex-Microsoft. He helped launch the Enterprise Agreement program in the 2000s. After leaving Microsoft, he founded Emerset, the world's first independent Microsoft licensing consultancy, which he sold in 2018. He joined SAMexpert in 2021 as the Chief Negotiation Officer. Daryl is the author of the book "Negotiating with Microsoft".
This channel is our knowledge-sharing platform.
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