Unlocking Team Synergy: Blueprint for Sales, Marketing, and Customer Success Alignment
We were delighted to have Jen Shapiro with us, Vice President of Strategy & Client Solutions at UnboundB2B, and a renowned expert in sales and marketing alignment.
On this episode with Jon Russo and Megan Heuer, Jen shared her insights on how sales, marketing, product development, and customer success teams can effectively collaborate to achieve their goals, retain and grow their customer base, and win back lost customers.

Let's dive into the conversation and learn from Jen's expertise:

“I'm finding sales and marketing teams who can align on the priority on what do we need to do in the next six months to get to our goals and how are we gonna prioritize our focus
And sales marketing, product and customer success partnering together to retain the install base and grow them
And then also seeing a focus on winning back the customers that were lost over the last couple years
But it's hard to see and sad to see, but I have seen it a little bit about the deterioration
I think if the teams can come together and align on the focus, I think that will help the relationship a little bit better”
Watch the full episode here: youtube.com/live/F0NQtRjO_pM
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