CEO: Should we hire a full-time videographer if we want to do video?

Me: Nope

But here’s what I would do instead…

First of all, the traditional “Videographer” role for a B2B company is dead

No need for fancy equipment

No need to pay a marketing company thousands of dollars to film you twice a month either

What has replaced the videographer is the modern day Content Director

This person records you and your team throughout the week using mostly a smartphone, but is also trained on how to use social media as well

And best case scenario….they are INTERNAL

We’ve hired and trained several Content Directors for clients over the past couple of months and when we measure their video performance against companies that “Outsource their content” it's not even close

We typically pair this person with a video editor/specialist in the Philippines that does elite level editing and for less cost than someone here in the states.

This is the small but highly effective team to start for 7 figure businesses 👇

Creator (Subject matter experts)
Content Director
Video Editor (Abroad)

= Modern day content team

You can always scale up from there

0 marketing agency required..it’s all done internally now :)

Got questions on any of this? Hit me in the comments and I’ll answer em!

❤️ ABS

#videocontentstrategy #contentcreationtips #linkedinvideo
#short