“There is an appetite for XR experiences to break out of just entertainment. So there is a real chance for XR to make it into our daily lives. It can really break the mold of the mundane routines that we do by making it really more convenient for us.”

In this episode we welcome Jana Uthayakumar, Global Foresight, Data & Analytics Lead from the Ericsson ConsumerLab. With his unique blend of expertise in foresight, data, and analytics Jana provides insights into Extended Reality (XR) and Augmented Reality (AR), offering a glimpse into the next 3-5 years in this space. We explore the transition from mobile to XR devices and the exciting use cases that await us and take a look at the synergy between XR and AI, discussing the potential and ethical considerations.

Find out how Ericsson is using GenAI for foresight and research, and get an insight into Jana's remarkable "Innovation Rockstar Moment". Tune in for a short but informative episode on the future of technology in innovation and foresight.

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🔥 HUNGRY FOR MORE?
Be sure to check out our website at www.innovation-rockstars.show or browse through our Innovation Rockstars channel on all major podcast platforms.

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ℹ️ ABOUT ITONICS
ITONICS is a leading SaaS provider of systematic innovation management. The AI-powered platform combined with a systematic framework to steer innovation efforts helps companies to identify emerging technologies, trends, and market potential and to translate them into customized growth strategies.

With more than 150 innovation rockstars worldwide, we support innovation leaders such as adidas, Johnson & Johnson, Toyota, Mondelez, Siemens, or KP