Today’s big idea comes from James Clear and his amazing book ‘Atomic Habits’. The book has the tagline: Tiny Changes, Remarkable Results and offers a verified framework for improving - every day!

In the book, we learn that If you're having trouble changing your habits, the problem, most likely, isn't lack of will power but instead due to the fact that bad habits repeat themselves again and again because you have the wrong system for change.

As always, we highly recommend reading the whole book. You can buy it by clicking this link: amzn.to/35gAdNq
According to James Clear the process of building a habit can be divided into four simple steps:
First, you get a Cue
The Cue triggers a Craving
The Craving leads to a response
Which again leads to a reward.

This four-step pattern is the backbone of every habit but since our habits are ‘automated’ we are often not even aware what hit us – all of a sudden, we just find ourselves with that Chocolate bar in our hand or cracking those fingers.

In Atomic Habits James teaches us that not only can we become more aware of our triggers but that we can, in fact, take back control by designing good habits and eliminating bad ones.

For this purpose, he offers a practical framework called ‘The Four Laws of Behavior Change’.

#1 – Make it obvious.
#2 – Make it attractive.
#3 – Make it easy.
#4 – Make it satisfying.

In this video, we will present the main thoughts and ideas presented in the book.

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