What’s next after finding the right Product Market Fit? 🤔
When you find PMF, there is a potential product that customers like to use.
So then it's about exploring new channels, how to start selling that for real, basically.
For Leadfeeder, it was around 2015 when they started exploring these new channels, and still, it was a full inbound led marketing program.
But they started on top of the paid campaigns, they had their content strategy, and launched a blog for the first time.
They also introduced an affiliate program so that those customers using the free product could get more extended trials if they share Leadfeeder on social media.
And that helped them create a small viral loop.
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• Charting the journey of @Leadfeederap... ~~~~
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