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Why Does Hindustan Unilever Have 3 Detergent Brands? 🤯🔥 Multiple brands strategy #detergent #busines
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3 Views • Sep 2, 2024 • Click to toggle off description
Surf Excel, Wheel, and Rin are all owned by the same company. These three detergent brands belong to Hindustan Unilever. The main reason for launching three different brands is to target every segment of the market. For example, Surf Excel is a premium detergent aimed at high-income customers. Rin, with its mid pricing and positioning, targets middle-class customers. Because Wheel is a low-priced detergent, it targets the mass market. Through this strategy, Hindustan Unilever has the opportunity to target every consumer, regardless of their income. Additionally, having multiple brands allows Hindustan Unilever to occupy more shelf space in stores, leaving less room for competitors to place their products, making it harder for them to grow.
#HindustanUnilever
#DetergentBrands
#SurfExcel
#RinDetergent
#WheelDetergent
#MarketingStrategy
#ConsumerProducts
#BrandStrategy
#BusinessInsights
#FMCG
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Genre: Education
Uploaded At Sep 2, 2024 ^^


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RYD date created : 2024-09-02T13:53:53.074301Z
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5 Comments

Top Comments of this video!! :3

@GadgetsZex

2 months ago

Good buisbness startgy 👍

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@Commentclubofficiall

2 months ago

Bhau shivanshu agarwal ko same to same copy mat karo apna banao 😢

1 |

@fahadsait9005

2 months ago

Shivanshu Agarwal ka video and content exact copy... 😂

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