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0 Views • Oct 28, 2024 • Click to toggle off description
We've had companies that are new to ABM ask us a question: "Do I really need a platform for ABM?" And the answer is no, you could cobble together several point solutions. But let me double click into that. If you're a smaller organization, you could cobble together a number of point solutions that will be more cost-effective than an ABM platform.

However, there are a couple of considerations. One, you'll have to become an expert in each of those tools, and two, they may not scale organization-wide. So, while you may have success in one part of the organization, like marketing, you may not have cross-functional success.

Contrast that with an ABM platform. In our experience, they are built to scale and really elevate your company across multiple functions—sales, marketing, and potentially customer experience. If you have global requirements, like in both Europe and the Americas as an example, an ABM platform would be better for you. Hope that helps.
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Uploaded At Oct 28, 2024 ^^


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RYD date created : 2024-11-24T11:13:27.9722578Z
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