Ishan Sharma: APPLE Is Making MILLIONS Using THIS 🤯

87% people never throw their iPhone boxes and it’s not a coincidence

Apple literally got a patent just for the box when the iPhone first came out

First impression is everything and Steve Jobs knew it

The unboxing had to feel special
Yes the box is made from premium materials
But the real magic is in the perfect air gap
Creating just enough friction for a satisfying delay and whoosh when you open it
It’s called controlled friction and it makes the experience feel more premium
Cheap products either open too fast or too slow
Luxury products like car doors, watches and apple hit the sweet spot
That luxury makes you keep the box
Meaning more free marketing for apple in your house


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