Unit 4: Advertising
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4.1 Advertising | Definition, Concept, Functions|Mass Communication & Journalism|UGC NET CUET|COQP17
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4.2 Evolution of Advertising | UGC NET CUET | COQP17
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4.3 Advertising Appeals | UGC NET | CUET | COQP17
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4.4 Types of Advertising | UGC NET | CUET | COQP17
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4.5 Models of Advertising | UGC NET | CUET | COQP17
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4.5.2 Models of Advertising Part 2 | UGC NET | CUET | COQP17
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4.7 What is Advertising Campaign? | UGC NET | CUET | COQP17
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4.8 Advertising Agencies- History, Types and Functions | UGC NET | CUET | COQP17
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4.10 Indian Advertising Agencies | CUET PG | COQP17
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11
Advertising Research | Mass Communication and Journalism | UGC NET CUET COQP17 | Marketing
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12
4.9 Glossary of Advertising | Mass Communication and Journalism | UGC NET| CUET PG | COQP17
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13
4.10 Glossary of Performance Marketing | Mass Communication and Journalism |UGC NET|CUET PG |COQP17
Indian Mass Communication
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