Sensorial Journey at SIGEP 2023
4 videos • 64 views • by Irca Group "The 4 States of Mind" is a behavioral concept that connects food with emotions, feelings or behaviours, explaining how our customers buy things based on the state of mind that represents them the most in that specific moment of time. Follow our visionary chef Graham Mairs to discover the behind the scenes of this inspiring experience among fun, knowledge, adventure and harmony.