#BRANDX | Jolly Rancher
5 videos • 9,771 views • by The MADE Series JOLLY RANCHER PRODUCT INTEGRATION CAMPAIGN JOLLY RANCHER Hard Candy, a product of the leading North American manufacturer of quality chocolate and non-chocolate products, The Hershey Company, partnered with #BRANDX to develop and implement various online marketing strategies to the teenage demographic. #BRANDX contracted social media influencer and aspiring recording artist, Liane V, who has an outstanding 5M+ audience online, to activate these campaigns. “WATCHU GON DO?” music video / product integration were one of the campaigns that #BRANDX launched with Liane V. Additional content & strategic partnerships included; Behind The Scenes video, Vine video (#TONGUEOUT) / Instagram integration, live stream integration with the Mobli app, radio station Power 106 and Tier 1 Urban Media Exposure (VIBE Magazine, Hot New Hip Hop). Other activations included weekly performances at the Power 106 Charity All-Star Basketball games, four city West Coast promotional tour, and merchandise giveaway.