Interact Online 2020
8 videos • 31 views • by Interactive Advertising Bureau Europe Interact Online kicked off with IAB Europe’s Chief Economist Daniel Knapp presenting the AdEx Benchmark study - the definitive guide to advertising expenditure in Europe, covering 28 markets. Daniel will forecast 2020 investment levels, focusing on the impact that COVID-19 will have in the short and longer term. Within the 2.5 hour event, Interact Online featured a series of panel discussions and keynote speeches with industry leaders from Coca-Cola, Zalando, Google, ProSieben, RTL, GroupM and OMD.