IAA Insights event
6 videos • 18 views • by International Advertising Association Videos by OnScroll.com This event was held by the International Advertising Association and included the announcement of the I-MIS research results. Throughout these videos a panel of top level marketing professionals discuss and debate how they collect insights, using the different data sources available and how international media companies are making sense of all this information and forming effective insights for their business. For more video content on this subject visit: http://www.netcommunities.com/video