Trader Talks
33 videos • 28 views • by exchangewiretv
All ExchangeWire's TraderTalk sessions in one place. Catch up on a huge archive of insights, filmed in front of our famous whiteboard.
1
Quantcast's Scott Barker on the Future of Probabilistic Ad Measurement
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2
Pixels' Alex Powell on the TikTok-ification of the Open Web
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3
AUDIENCES' Rob McLaughlin on the Importance of First-Party Data Activation
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4
Adform's Jochen Schlosser on the Future of Targeting
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5
MiQ’s Senior Product Manager on Using TV Intelligence to Address the Challenges of Fragmentation
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6
Kevel’s James Avery on Innovation and Customisation in Retail Media
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7
OptiDigital's Magali Quentel-Reme on Dynamic Price Flooring
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8
Microsoft Advertising's Joseph Merhej on the Importance of Privacy-First Marketing
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9
Multilocal's Fern Potter on How Curation is Benefiting Advertisers
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10
Duration Media's Brian Murphy on Reducing Emissions while Increasing Revenue
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11
TraderTalk TV: Lumen's CEO, Mike Follett, on Attention as a Service for Advertising Outcomes
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12
Digiseg's Søren H. Dinesen on the Issues Currently Facing Publishers
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13
TraderTalk TV: The Future of Adtech is Curated, According to Audigent's Drew Stein
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14
TraderTalk TV: Zeotap's Matt Bennathan Discusses Activation Alternatives
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15
Greenbids' Jean-Baptiste Pettit on Sustainability in Advertising
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16
Kevel's James Avery on the Unbundling of Retail Media Technology
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17
Publica's James Wilhite on the Impact of OpenRTB Updates on CTV
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18
Quantcast's Alexis Wrightson on Enhancing Measurement in CTV Buying
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19
Alkimi Exchange's Ben Putley on Transparency, Fees and Emissions in Programmatic Advertising
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20
Publica's Steph Miller on Unified Auctions in CTV
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21
SmartFrame's Gregor Smith on Post-Privacy Ad Technology
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22
TikTok's Samer Ragheb on Full Funnel Commerce and why #TikTokMadeMeBuyIt
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23
Criteo's Thomas Bernal on Commerce Media and Retail Media
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24
Digiseg's Søren H. Dinesen on Measurement in a Cookie-Free World
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25
Blis's Amy Fox on first-party data frameworks and privacy
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26
Xandr's Joseph Merhej on Trust Based Transactions and How Buyers Can Transition to Cookieless
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27
Aniview's Roy Cohen on the Open Web and Video Ad Infrastructure
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28
Sharethrough's Recently Appointed GM, EMEA Richard Ottoy on SPO
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29
Xandr's Thomas Jones on How ID and Creative Differ In The Broadcasting Automation Channel
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30
Regital's Paul Barnard on Breaking Away from the Cookie
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31
MiQ's Stephen Emsall on Making Your YouTube Money Work Harder
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32
TapTap's Álvaro Mayol Garrido on the Transformation of Precision Targeting
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33
Experian's Sarah Robertson on the Power of Knowing Your Consumer
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