Madeleine Pettersson â Championing Hunting and Nature
Madeleine Pettersson, founder of the hunting channel Side by Side, is dedicated to showcasing the beauty of nature and the authenticity of hunting. Through photography and film, she inspires others to see hunting as a natural and sustainable way to source food. Her goal is to change negative perceptions and highlight the respect, care, and responsibility that modern hunting entails.
As a young woman in the hunting world, Madeleine faces challenges and prejudices, but she embraces these as opportunities to grow and share her journey. Sheâs passionate about learning and bringing her audience along as she explores the connection between hunting, nature, and tradition.
Through Side by Side, Madeleine seeks to inspire a new generation of huntersâwomen, men, and young peopleâto view hunting as more than a single shot. Itâs about becoming part of something greater: the cycle of nature, respect for life, and sustainable living.