Pushti marg established by Shri Vallabhachary ji (also known as Shri Mahaprabhuji) around 1500 AD.
According to Pushti Marg, the Lord is accessible only through his own grace. The Lord can not be attained by a given formula - He is attainable only if he wants to be attained.
Pushtimarg is spontaneous, selfless and motiveless love for Lord ShriKrishna. It is pure love for Shri Krishna. It is expressed only through selfless service of Shri Krishna - "Seva". It is love after realizing Shri Krishna's true nature.
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