Born in Goiânia, capital of the state of Goiás/Brazil, a land known mainly as the birthplace of country music. He grew up in a city close to the capital, Senador Canedo. With a humble background and always having simplicity as one of his main attributes, he worked in several areas, working as a painter, bricklayer, electrician, telemarketing agent, among other services, until he achieved credits as an international music producer.
The artist has always faced difficult challenges than most because of social discrimination. Overcoming all the adversities and judgments of society, the artist could reach a successful level that few have reached in a short period of time.