I have been working in the data space most of my career. I started my career as a lecturer after completing my Ph.D. in Psychology, where I specialised in modelling and predicting human behaviour.

I currently run two data companies, Be Data Solutions and Subatomic Analytics, with offices in the UK and Bangladesh.

Finally, I am also a Data & Al advisor for OutThink, FitForWork and Data Ravens

My previous roles have included, Chief Data Scientist for Tribal Worldwide, where I oversaw the data offering for their London and Singapore agencies, Managing Director at Stream Intelligence, an agency I co-founded, Managing Partner, Data & Insights at Wunderman, Head of Data at DDB, and Head of Business Information and Customer Data Strategy at ITV.

I have worked with some of the world largest brands helping them use data to deliver businesss results. I have also worked across the NHS and local government in various roles.

I've also written a book on data culture amzn.to/3ywnlU2