Feriha Yılmaz (Hazal Kaya) is an attractive, beautiful, talented and ambitious daughter of a poor family. Her father, Rıza Yılmaz (Metin Çekmez), is a doorman in Etiler, an upper-class neighborhood of Istanbul. Her mother, Zehra Yılmaz (Vahide Gördüm), is a housekeeper. Feriha is able to secure a full scholarship to a private university. While studying in the university, Feriha poses as a rich girl. She meets a handsome and rich young man, Emir Sarrafoğlu (Çağatay Ulusoy) at her university. Feriha lies about her life and family background and Emir falls in love with her not knowing who she really is. She also falls in love with him and is trapped in her own lies. Her family arranges her marriage with Halil, who starts to accompany her to the university. He spies on her interactions with Emir and snaps after seeing their display of affection. The season ends with Feriha's mother getting shot by Halil, Feriha's ex-fiancé.