Jennifer Allan-Hagedorn was a successful real estate agent in Denver, Colorado and is the author of the Sell with Soul series of books.

The simple definition of Sell with Soul is: “To enjoy a wildly successful career selling real estate treating clients and prospects respectfully, as you yourself would like to be treated.” However, the Sell with Soul philosophy goes much deeper than simply following the Golden Rule, and centers on four interrelated principles: Respect, Competence, Confidence, and Enthusiasm. Respect your clients, be a competent real estate agent, know you’re a competent real estate agent, and love your job.

If you’re looking for a real estate philosophy that celebrates staying true to yourself, taking pride in your work and will never ever encourage you to do anything that makes you feel silly, cheesy or icky, you’re in the right place.

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