Craig started out at a young age playing the drums, singing, and writing songs. At age 21, he wrote the title track for an album dedicated to the Calgary 1988 Olympics. The song "Dream on the Horizon" was featured in a CBC documentary and received regular airplay on FM stations across Canada. Craig saw an opportunity to go further with his music, but instead chose to stick close to home. Amongst his many hobbies, which include video production, audio engineering, and of course music, Craig would carry on the family tradition of home brewing beer.

At age 20, Craig started experimenting with beer kits, and he's still at it. He has attracted literally thousands of followers, many of which claim that they would have never started home brewing if it weren't for Craig's videos. Craig also does a variety of other things on his YouTube channel, including cooking shows, music performances, and philosophical talks, but the main theme of the channel is BEER.