In 2002, the Hidabroot organization, headed by Rabbi Zamir Cohen launched the first Jewish Television Network of its kind. The organizationās mission is to use the media to create awareness among the Jewish people to all aspects of Judaism, in an effort to encourage them to reconnect with their Father in Heaven. The organization aims to unravel the mysteries of the Jewish faith in a pleasant and simple manner, as it says: āTaste it and you will experience the goodness of G-dā.