Run It Up Records was founded in 2015 by Atlanta native and entrepreneur, Stanley “Citi” Atwater, in Beverly Hills, CA. Now headquartered in Los Angeles, the company is comprised of multiple departments including A&R, Content Production, Marketing and Promotional services that super serve it’s exciting roster of talent. Run It Up’s mission is to incubate the next generation of Hip Hop, R&B and Pop artists who have emerged from the underground with a focus on hot and upcoming trends.