About
Tourism Shikoku is active as a wide-area DMO covering the four prefectures of Shikoku, with the aim of promoting Shikoku and attracting visitors both from Japan and overseas.
The island of Shikoku gives a sense of the original landscape of Japan, enveloped by beautiful nature, encircled by steep mountains, and surrounded by the glorious Seto Inland Sea, dotted with islands, and the magnificent Pacific Ocean.
The environment of this island has cultivated a unique food culture and festival culture, as well as a culture of hospitality that welcomes travelers making the Henro pilgrimage by touring around 88 temples on the island. Shikoku has a strong-rooted culture with great respect for the ties that connect people.
Tourism Shikoku is active as a wide-area DMO covering the four prefectures of Shikoku, with the aim of promoting Shikoku and attracting visitors both from Japan and overseas.
The island of Shikoku gives a sense of the original landscape of Japan, enveloped by beautiful nature, encircled by steep mountains, and surrounded by the glorious Seto Inland Sea, dotted with islands, and the magnificent Pacific Ocean.
The environment of this island has cultivated a unique food culture and festival culture, as well as a culture of hospitality that welcomes travelers making the Henro pilgrimage by touring around 88 temples on the island. Shikoku has a strong-rooted culture with great respect for the ties that connect people.