Bass Pro Shops was founded in 1972 by avid young angler Johnny Morris on eight-square-feet of space in the back of his father's liquor store in Springfield, Missouri. Today, the leading national retailer of outdoor gear and apparel has 200 retail and marine center locations across North America.

Johnny's passion for the outdoors and his feel for the products and shopping experiences desired by outdoor enthusiasts transformed the industry. Bass Pro Shops locations are more than just stores — they are true destination experiences that draw more than 200 million visitors annually. Each location is heavily customized to reflect the character of the region. In addition to giant aquariums teeming with live fish and extensive wildlife mounts and dioramas, many locations feature unique restaurants and ocean-themed bowling alleys. In 2017 Bass Pro Shops acquired Cabela’s to create a "best-of-the-best" experience with superior products, dynamic locations, and outstanding customer service.