We believe that riding bicycles does more than get us down the road, it brings out the best in us. We don’t escape the world; we engage more deeply with it. And we become more aware, more inspired, and more alive.

We also believe in social purpose which is based on the idea that business can be a force for good. Especially the bike business. But we feel it’s not enough to just make gear for riding and hope that it leads to a better world. Which is why we’re aligning our efforts around this statement:

Because we believe how we live shapes how future generations ride, we pledge to use our business practices, products, and advocacy to reduce the consumption of oil – and embolden all of us to ride more and do more.

If all this sounds good, we invite you to join us on this ride. Let’s move forward together. Here we go.

Learn more about our goals to fulfill a mission to UNLOCK the POWER of iNSPIRATION and iMPACT at www.pearlizumi.com.