Produced by Echelon Design, and distributed widely across social media, "12 For 12"® is an award-winning original docuseries that explores cool consumer brands and what makes them unique, successful and compelling—12 brands a year, each episode told in under 12 minutes.

Hosted by Echelon's Adam Voss and directed by Chuck Przybyl of Most Visual, 12 for 12 is all about the people, products and processes that go into making a successful brand and telling a great story.

Our first season focuses on Chicago-based brands, such as Cards Against Humanity, Goose Island Brewing Co., Intelligentsia Coffee and other iconic windy city companies. Our second season takes us to Atlanta, GA, where we showcased Waffle House, [adult swim], Yacht Rock Revue and others. And our current season features amazing brands from all across the country, such as: Shinola Detroit, Onewheel, Sofar Sounds, Shinesty, Squatty Potty, Voodoo Doughnut and so much more.

Watch the show to learn more!