The Podcast AMAZING MASTER CRAFTERS is about the artisans and the ecosystem that takes the crafted products to the world. It covers their stories, their challenges, and their ambitions. Handicrafts and wood furniture are unique and eco-friendly products that aid in empowering artisans, promoting cultural heritage, and reducing poverty. It includes textiles, pottery, jewellery, and woodwork furniture. Handicrafts are widely used in home decor, fashion accessories, toys, furniture, religious ceremonies, and gift- articles.

The advent of e-commerce has democratized access to global audiences making locally produced goods available to the global audience. The Podcast brings to you the building blocks of the products, the supply chain, and the people who have enabled the worldwide availability of amazing Indian handicrafts.

It is very relevant for people in the furniture business of those wanting to get into furniture business or are furniture buyers.