"I want to learn something that would be actually practical and useful. There has to be something Beyond The 4Ps!"

Do you ever feel like what you're learning during your MBA cannot be applied in real world? Well, You are not alone. We were in a similar position when we witnessed the world of sales and marketing up close in our internships. The terms, jargons, and the job was unlike anything we read in those textbooks. It was not anything we were prepared for.

Hence we present to you - Beyond 4Ps. A YouTube channel to ensure that you never have to feel unprepared for the challenges you'll face. Our focus-
1. No MBA student should feel that there is lack of practical information and knowledge out there
2. To make you aware of how real world Sales & Marketing is undertaken in the industry
3. To make you learn-by-doing, through solving real life problems and cases together

So, welcome to the world of marketing. There is so much left to explore, once you start looking Beyond the 4Ps.