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"It might feel better to give to someone you know than to a stranger, or to donate to an organization whose story brings a tear to your eye, but that's your brain playing tricks on you. The morality of an action depends, ultimately and only, on its outcomes. We shouldn't give because we feel one way or another, we should direct our resources to wherever objective analysis says we can have the largest impact."
- Grayson Hawthorne, Jennifer Lynn Barnes
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