"Different Is Better Than Better."

Sally Hogshead is the world's authority on fascination. As the CEO of Fascinate, Inc., Sally discovered a new way to measure how people perceive your communication, through the Fascination Advantage® system. Have you taken the Myers-Briggs personality assessment? Or StrengthsFinder, or DiSC? These tests show you how you see the world. Only the Fascinate system shows you HOW THE WORLD SEES YOU.

Before researching the science of fascination, Sally rose to the top of the advertising profession in her early 20s, writing ads that won hundreds of awards for creativity, copywriting and branding. Sally is the NY Times bestselling author of FASCINATE and HOW THE WORLD SEES YOU. Sally frequently appears in national media, including NBC’s “Today” show and the New York Times. Sally was inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence.