About
Founded by Jesus “Jesse” Alvarez, De Parranda is joining the ranks of other rising stars in the regional Mexican and Latin genres such as Grupo Frontera. Managed by VHR Music and distributed and marketed by Colonize Media Inc. This talented group combines the traditional sounds of cumbias norteno music with a fresh, modern style that is capturing the attention of fans across the region. Their popularity is growing quickly on platforms such as TikTok, YouTube, Apple Music, Pandora, and Spotify. As more and more people discover their infectious beats and catchy lyrics with their unique blend of old and new, De Parranda is quickly becoming one of the most exciting groups to watch in the world of Latin music.
Founded by Jesus “Jesse” Alvarez, De Parranda is joining the ranks of other rising stars in the regional Mexican and Latin genres such as Grupo Frontera. Managed by VHR Music and distributed and marketed by Colonize Media Inc. This talented group combines the traditional sounds of cumbias norteno music with a fresh, modern style that is capturing the attention of fans across the region. Their popularity is growing quickly on platforms such as TikTok, YouTube, Apple Music, Pandora, and Spotify. As more and more people discover their infectious beats and catchy lyrics with their unique blend of old and new, De Parranda is quickly becoming one of the most exciting groups to watch in the world of Latin music.